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Shortly after his return, Cook launched a shrewd campaign designed to
reestablish
his claim and throw the blame for his discredit on a moneyed conspiracy
by
what he called “The Arctic Trust” that backed
Peary. To this end he
went to Chicago and cast himself in the lead of a self-financed
melodramatic
film intended to dramatize Peary’s maltreatment of
him.
He appeared with it on the vaudeville stage and made shocking
allegations
implying that Peary had sired children with an Eskimo mistress while on
his
expeditions. Cook also planned to publish a book that would
not only
contain an account of his polar attainment, but also expose the
conspiracy
he said was arrayed against him.
Cook hired T. Everett Harré to rework his
material and represent it to various publishers, but Cook’s
stock was so
low that no publisher would touch it. So Cook established the
Polar
Publishing Company to publish his polar narrative and manage the series
of
lectures he planned to give once it was released.
The newspapers, which knew nothing of
the tampering of Hampton's with Cook's series,
simply could not
fathom how he could be claiming
the Pole once again. Nevertheless, the Polar Publishing
Company's letterhead
boldly proclaimed Dr. Cook's book, My Attainment of the Pole,
as "the
sensation
of the decade—eagerly awaited for two years." When
it appeared on August
1, 1911, it proved less than that to most reviewers.
The New York Times,
which had backed Peary in his dispute
with Cook, dismissed it as a total fantasy. Less biased
reviewers found
the book filled with bombastic language and inexplicable
mistakes.
Despite its generally negative reception, Cook set off on a tour of the
West
to promote the new book. His
lectures were sympathetically
received and were a considerable success but failed to move many books
at
a pricey $3 ($62 today) a copy. Cook brought out a cheaper
version
the next year, correcting some errors that had appeared in the crucial
calculations
of his position on his journey toward the Pole. |